Here's one reason why businesses are cautious of adopting Apple Pay

Apple Pay might just be too good of an experience for users, that businesses don't want it to become mainstream. 

You might be thinking that this doesn't make any sense, but I'll explain the justification that I found in the article that inspired this post. 

Source: http://static2.businessinsider.com/image/
540f672aecad04af0bdc85e7-1200-924/apple-pay-walkthrough-3.jpg

Apple Pay uses a specific codec of NFC which only allows transmission to the NFC reader, not from it. This allows iPhones to send payment information, but they cannot receive anything back from the merchant. 

This is great for the consumer, because you don't end up getting annoying ad pop ups after making a payment, but it's not good for the business, which benefits from their advertisements spreading. 

Also not beneficial to businesses is that Apple Pay doesn't support loyalty cards or programs, which businesses also rely on. 

Other proposed services do support loyalty programs and point-of-sale advertisements. This is the reason why we're seeing companies like Walmart support services like CurrentC, despite the service being inferior, and not desired by customers. 

What businesses will have to come to terms with, though, is that if Apple Pay catches on with consumers, businesses will lose customers if they don't support the technology. And Apple Pay will gain mainstream support once word of its ease of use spreads, and people are able to get phone upgrades. 

Do you find the fact that businesses don't care about a good experience annoying? Let me know what you think in the comments. 

(via)