And then there’s this article by Nilay Patel. Articles like this one have an unstoppable momentum to them. You just buckle up and keep reading. He opens innocently enough:
So let’s talk about ad blocking.
You might think the conversation about ad blocking is about the user experience of news, but what we’re really talking about is money and power in Silicon Valley. And titanic battles between large companies with lots of money and power tend to have a lot of collateral damage.
And before you know it you’re wide eyed leaning into your monitor and you read this:
So it’s Apple vs Google vs Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today.
It’s a great followup to Casey’s piece that I posted earlier, such a good followup that Nilay actually links out to it in his article. So take some time today and read these two articles. Not only are they written by two of the best writers in the industry, they also make perfect points on why you shouldn’t install an ad blocker.
No, you should install a content blocker.
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