Tricia Duryee:
At launch, it cost $199 with a two-year AT&T service agreement, and $649 without a contract. Later, Amazon experimented with dropping the price of the Fire Phone to 99 cents with a two year wireless contract on AT&T. This summer, Amazon slashed the cost of the phone to essentially $60, including a free year of Amazon Prime (a value of $99).
So not only did Amazon trying giving the phone away, they tried selling it for essentially *negative* $39.
What’s most interesting here isn’t the failure of Fire Phone – which should have been obvious – it’s that even Amazon, the most powerful selling machine the internet has ever seen, couldn’t figure out a way to make this even mildly successful.
Even when promoting it on their homepage!
Stopped “selling” the fire phone is really sugar coating this failure. Basically all they did was stop promoting it on their website. Total failure.
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