Todd Spangler:
Disney, looking to ignite fan excitement for “Star Wars: The Force Awakens” merchandise and the upcoming movie, kicked off a rolling series of live toy unboxings Wednesday evening featuring YouTube creators around the world.
While the franchise maybe 40-years old, Disney knows just how to do this… The films are one thing, but the company is going to make so much money from this merchandise – making that deal look even more insane (in the best way possible).
On Thursday, ABC’s “Good Morning America” also broadcast live unboxings from New York, and later “Jimmy Kimmel Live” also got into the action with the late-night host donning Star Wars shoes and demo’ing the voice-changing masks. The toy launch concluded in San Francisco at Lucasfilm, the home of “Star Wars,” where a broader collection of products were showcased.
And, of course, you go after the parents too… (Still funny to think of live unboxing on ‘Good Morning America’.)
“There are always big movies every year, but this is the first time I’ve seen a product line launch three months before the film itself,” said Martin Brochstein, senior VP of industry relations and information for the International Licensing Industry Merchandisers’ Assn. He said the latest “Star Wars” push is akin in scale to worldwide marketing events such as the release of J.K. Rowling’s “Harry Potter” books or the launch of new Apple iPhones.
Sums up the world in which we currently live perfectly.
Okay, but actually, I am so pumped for new Star Wars Lego sets and games…
via Tumblr http://bit.ly/1GpTq8W
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