David Pierce, in a piece about Apple’s new Pencil product, touching on what makes 3D Touch work:
Consider 3D Touch, that small but powerful new piece of the iPhone’s interface. To read about it, it sounds like right-clicking—in the run-up to Wednesday’s event, the big question was, how is this different from a long-press on Android? But it is different. The tiny bits of differing feedback when you press softly or harder, dynamically showing their edges so you know how to tap better next time; the language of tiny buzzes that your fingers will learn as you use the iPhone. 3D Touch is only beginning with the new iPhones because it’s not just a right-click; it doesn’t work without the haptic feedback, because otherwise how would you know where and how hard to press? Apple wants these things to feel “inevitable,” to borrow Alan Dye’s favorite word. You can’t do that without the hardware.
After so many years, I’m still not clear why it’s surprising to people that Apple gets significantly more buzz for products and features that have seemingly been on the market by competitors for a while. It’s pretty simple: it’s because they take the time to do them in the right way. And because they control both their hardware and software, they have the flexibility to do exactly what they want.
Apple may wait to move, but they always make the right moves. 3D Touch is going to be revolutionary.
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