The article goes on for much, much longer. Ben Popper wrote a killer article.
YouTube Red is an insane proposition, killing ads on YouTube fundamentally changes the way that YouTube does business and how Google as a whole does business. They built their entire empire on giving things away and making money on ads.
It makes me wonder how many people are really itching to pay for YouTube, and if the series are going to be compelling enough to warrant paying for. Netflix had a strong foothold on people before it started rolling out original programming. People were already paying for it and House of Cards, Orange is the New Black, and Daredevil seemed like bonuses.
Right now 0 people pay for YouTube. The new series they are going to create are going to have to be pretty darn compelling to get me to start paying.
Whatever happens, it’s going to be really interesting. Streaming video is in an insane place right now and it’s very fun to watch.
Not to mention, unless Google is just going to eat the cost, at $10 a month, there’s no way they can properly pay the YouTube creators and music artists that are part of its bundled Google Play Music All Access service.
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