npr: Apple has long touted the power and design of its devices,...

npr:

Apple has long touted the power and design of its devices, but recently the world’s most valuable company has been emphasizing another feature: privacy. That’s no small matter when many users store important private data on those devices: account numbers, personal messages, photos.

Apple CEO Tim Cook talks to NPR’s Robert Siegel about how the company protects its customers’ data, and how it uses — or doesn’t use — that information.

On Apple’s recent emphasis on customer privacy

We do think that people want us to help them keep their lives private. We see that privacy is a fundamental human right that people have. We are going to do everything that we can to help maintain that trust. …

Our view on this comes from a values point of view, not from a commercial interest point of view. Our values are that we do think that people have a right to privacy. And that our customers are not our products. We don’t collect a lot of your data and understand every detail about your life. That’s just not the business that we are in.

Apple CEO Tim Cook: ‘Privacy Is A Fundamental Human Right’

Photo: Ariel Zambelich/NPR

At least there’s one company out there who still cares about privacy. That company is Apple.

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