Tuesday, April 28, 2015

Apple Patent Hints at the Future of iPad as a Creation Device


As reported by TechCrunch today:
"Apple has a new patent, granted today by the USPTO, that details how wireless devices like iPhones and iPads might become context-specific remote input gadgets for use with creative desktop apps like Final Cut Pro, Logic, or even Photoshop. Using the tech described, your iPad could become a touch-screen video scrubber for editing movies, for example, and then easily switch to a color correction panel or audio mixer the next minute depending on your needs."
This sounds like one of the most appealing use-cases for iPad yet. It seems to me as though Apple saw what Rahul Dewan was doing with Duet Display and thought they could do even better.
Apple details how this might be used as well, which sounds like a much better user experience than has been seen in the past:
"In the patent, Apple describes how a user would be able to use their desktop software to set the type of remote that would appear on their device, and then describes how the app on your Mac would then receive commands based on what you do on the remote iPhone, iPad or other wireless device. Some examples include changing the interface for using a connected mobile device as a controller for real instrument audio recording, and then switching it to a MIDI-style virtual instrument input device."
This sounds like a great use-case for the many creators (and normal people who enjoy occasional dabbling like myself) that use Macs. There are many great MIDI-board applications already available for iPad, so it seems like an easy extension to have them control more “serious” Mac composition software. As Darrell from TechCrunch puts it “it’s definitely something that could add value to the ownership of iOS devices for the creative professional audience that already embraces Mac hardware.
Apple’s sales numbers for iPad are down again, and many in the tech community are quick to shout about its inevitable downfall (something something Steve Jobs is dead so Apple is dead nonsense). TechCrunch reports that Apple filed for this patent in 2010, so I would argue they were quite aware of the need to shift focus with iPad.
"The patent was first filed in April of 2010, so it’s been on the shelf for quite a while now, but it’s still an interesting use case to consider, especially as Apple likely continues to re-evaluate the place of the iPad in its overall lineup, and possibly prepares for the launch of a larger, more powerful iPad Pro later this year, should rumors prove correct."
I agree with Darrell that this patent starts to get interesting now, but I disagree that it’s necessarily because of the “iPad Pro” (which I think is a mistake, if real, but that’s a story for another day).
Instead, I think this patent is interesting in light of the new Force Touch sensors that Apple has created. Rumors are that Force Touch will be coming to the next generation of iPhone, and I don’t think it’s a hard stretch to say the feature will come to the next generation iPad either. Force Touch on iPad will mean pressure sensitivity on iPad, which would instantly make it one of the best drawing tablets on the market. It only makes sense, then, that Apple would want to make it easy for users to be able to use that drawing feature in applications such as photoshop. Digital drawing is something that always made sense on the iPad form-factor, but was always less than stellar in practice. This patent and Force Touch promise to change that. If that won’t boost sales, I don’t know what will.
Back on the topic of MIDI boards, as described in the patent, Force Touch could also improve that functionality, making users actually want to use an iPad instead of a physical board. Force Touch would allow pressure sensitivity on the buttons, which could provide nuanced control of the MIDI board. Nuance is always welcome in music making. Another possibility is that Force Touch could be used to pull up a different set of MIDI controls, much the same way that it brings up a layer of secondary controls on Apple Watch.
If this patent is realized, users would finally have a truly compelling reason to upgrade their iPads (beyond the usual “thinner and lighter” reason). That’s likely what Apple needs to stop seeing bleeding iPad numbers.
The point is, the next iPad is the time for change in the product line, and Apple is thinking about what those changes should be. iPad as a creator’s tool certainly sounds intriguing.

Monday, March 9, 2015

Apple "Spring Forward" Event Reactions

My immediate reactions to the news of the Apple event that happened today, 3/9 happened over on Twitter, because that's where I was getting the news from (I had class during the event). I compiled them here for your perusing, including links to the tweets. Be sure to check out my full Twitter feed for all of my retweets as well.












Let me know what you thought of the event in the comments. Also, let me know if you like this kind of post, or if I should go back to longform writing.

Also, I will leave you with this:

Monday, March 2, 2015

Samsung Galaxy S6 Reactions

I just published this story on Medium. Please check it out. There are all sorts of photos and cool formatting things on the original post, which is why I've just chosen to embed it, rather than copy the content over.

Samsung Galaxy S6 Reactions

Let me know what you think in the comments, and please leave a recommendation on the Medium post if you liked it.

Saturday, February 14, 2015

iTunes-Beats Music

Streaming is undoubtedly the future of music, and I think Apple knows this. That's why they bought Beats Music, and that's why we keep hearing rumors about it being included in iTunes soon.

I just don't think they understand why streaming is so popular.

Spotify has 30 million active users, which definitely indicates interest in streaming. But only 10 million are paying users. That means 2/3 of Spotify users are only utilizing the free, as supported version.

Along the same lines, Pandora is the most popular music streaming service (although they legally count as a radio service when it comes to paying musicians…), and this is due to the free nature of it as well.

But the rumors for Apple's Beats Music integration in iTunes have it pegged at being $7.99 a month.

I have two issues with this. One, it's not going to gain much increased traction at that price, because people stream mostly because they dislike paying for music. I get that they want to (need to) make sure that artists are getting fairly compensated for their music, and they don't want to bleed music like Spotify, but I'm just not sure it's going to work. Two, I can still get Spotify Premium on education pricing for $4.99 a month. Is Apple going to have a $3.99 education discount? It's doubtful.

The only solution I could see working for a paid subscription that would actually be relatively popular is having the cost of entry be $7.99/month or purchase of an album on iTunes per month. This method then appeals to users because they get an album even after they stop having a subscription to the service. This keeps iTunes afloat, download numbers up, music rights holders happy, and users satisfied in their expenditure.

Let me know what you think in the comments. 

Friday, February 13, 2015

Thoughts on Galaxy S6 Rumors

Rumors are finally rampant regarding Samsung's next flagship phone. The three main rumors are that it will have (some varying degree of) a special, curved display, cleaner software, and a housebuilt processor. Here are my thoughts about it.

Lots of people are pointing to the Galaxy S6 coming in an edge variant, not unlike the Note Edge that was released in the fall. Some suggest that the main S6 will have two curves on it, covering both the left and right sides. Others, however, are suggesting that Samsung will look to mimic YotaPhone and put a screen on the back of the phone as well as a curve on the side.

If Samsung decides to put curved displays on the Galaxy S6, I will not be terribly impressed. It'd be yet another use impaired gimmick from the king of gimmicks, which is exactly what they don't need right now. But, if they do decide to go the way of the YotaPhone, they could create a really compelling success. The dual screen display could be useful, if implemented well, and Samsung is probably the only major company that could actually succeed in the implementation of this idea.

Will Samsung drop TouchWiz in the Galaxy S6? If so, would their phone be compelling? There is certainly a huge market for stock Android on more phones, particularly Samsung phones, but I'm not sure that I believe Samsung would be willing to do this. Also, most mainstream users actually like Samsung's TouchWiz, so I'm not entirely sure that it's a good idea to get rid of it.

Samsung is rumored to be using a home brewed processor instead of a Snapdragon. This would essentially knock us back to the pre-2013 Android roots of a dysfunctional app store where nothing was universal. This is a bad thing. Snapdragon is the reason for so much success in Android recently.

I remember the days when Android apps weren't universal in any definition of the term. Trying to download anything was a nightmare, because it was almost always guaranteed to not support my processor. The beauty of the dominance of Snapdragon processors is that recently, apps have run basically universally on all ~2013 and later devices. This is one of the biggest advantages of competing platforms: if you can download it, it runs. Dividing the ecosystem is a bad move, even if Samsung has the biggest market share in US Android.

In the end, I think the Galaxy S6 is going to be a really telling device for Android going forward. It may start a trend, and change the entire mobile industry, or it may create division within Android, rotting away the ecosystem, or it could totally flop and kill Samsung. We'll see what happens.

Saturday, January 10, 2015

Apple needs to overhaul Apple TV in 2015

Here it goes - I'm calling it:

This year, 2015, we have to see an update to Apple TV. This update must be both in hardware and in software. 

The hardware can come either in the form of an updated set top box, or our can be the long rumored full-on Apple Television we've been hoping for. What it looks like essentially doesn't matter. What matters is that it will have an A8 system on a chip and 1-2 GB of RAM minimum. The A8X from iPad Air 2 wouldn't be a bad thing, though. 

The software could definitely use a more modern face-lift, but that's not the most important thing for now. What we absolutely need to see is an App Store so that developers can take advantage of the space. What makes any product, but Apple products in particular, great is what they enable you to do with them. An app ecosystem open to developers is vital to this, and is the biggest reason we've seen iOS and Android take off in recent years. And yes, this App Store likely means games on Apple TV (because it certainly means the potential for games: and where there's potential, there are apps taking advantage of that potential). 

The only way around these upgrades is for Apple to do something like they are doing with CarPlay, where the device responsible for AirPlay-ing to Apple TV handles the processing, and Apple TV just acts as a wireless display adapter. Or, Apple could come up with some other crazy, Apple-style optimizations and blow our minds. Essentially, the hardware needs to get more powerful, the OS needs to get easier to run, or our iPhones/iPads/Macs need to be offloading the computing from the device.

But of course, it's possible none of these update will happen. The consequence for these updates not happening is that Apple TV will fail to remain relevant in the streaming/set-top-box world. Playing the AirPlay card to justify Apple TV's superiority has worked so far, but Android 5.0 has achieved this ability with Chromecast, so it's not as cut and dry of an argument as before. 

So, I'm calling it: we will see a major update to Apple TV this year, or it will fade into obscurity. Apple TV can no longer afford to be Apple's hobby device.

Do you think we'll see an Apple TV update this year? How will that manifest? Do you even care about Apple TV anymore? Do you even care about set-top boxes or streaming devices anymore? Let me know in the comments.