iheartapple2: Flagship Apple Stores in New York and San...

iheartapple2:

Flagship Apple Stores in New York and San Francisco outfitted with 3D Touch tables to highlight the iPhone 6s

Cool. Also good product demo.

via Tumblr http://bit.ly/218CsZi

"It sounds like right-clicking..."

"It sounds like right-clicking...":

parislemon:

David Pierce, in a piece about Apple’s new Pencil product, touching on what makes 3D Touch work:

Consider 3D Touch, that small but powerful new piece of the iPhone’s interface. To read about it, it sounds like right-clicking—in the run-up to Wednesday’s event, the big question was, how is this different from a long-press on Android? But it is different. The tiny bits of differing feedback when you press softly or harder, dynamically showing their edges so you know how to tap better next time; the language of tiny buzzes that your fingers will learn as you use the iPhone. 3D Touch is only beginning with the new iPhones because it’s not just a right-click; it doesn’t work without the haptic feedback, because otherwise how would you know where and how hard to press? Apple wants these things to feel “inevitable,” to borrow Alan Dye’s favorite word. You can’t do that without the hardware.

After so many years, I’m still not clear why it’s surprising to people that Apple gets significantly more buzz for products and features that have seemingly been on the market by competitors for a while. It’s pretty simple: it’s because they take the time to do them in the right way. And because they control both their hardware and software, they have the flexibility to do exactly what they want. 

Apple may wait to move, but they always make the right moves. 3D Touch is going to be revolutionary.

via Tumblr http://bit.ly/1Pb6eIx

techcrunch: Apple’s 3D Touch may be one of the biggest mobile...

techcrunch:

Apple’s 3D Touch may be one of the biggest mobile user experience innovations of the decade. 3D Touch lets you peek into content — this way, you can preview an email, a photo, a link, an address, a message and go right back to where you were. When you are done peeking, you have three options. You can press a little deeper to actually go into this email, message or calendar view. You can remove your finger and go back to your feed, email list or camera view.

Learn more about 3D Touch here.

3D Touch is revolutionary.

via Tumblr http://bit.ly/1P9iQzX

So excited for 3D Touch. Oh, also, happy iPhone day.

So excited for 3D Touch.

Oh, also, happy iPhone day.

via Tumblr http://bit.ly/1LEH82A