Monday, September 22, 2014

What comes first, iPhone 6 Plus (chicken) or Apple Watch (egg)?

Apple watch imagines a world in which interaction with a smartphone becomes a much more intentional action, much the way that interaction with a tablet today is a very intentional action. You don't just whip your iPad out of your  pocket whenever you want to check the time or notifications; you take your iPad out when you want to do things on your iPad. Apple watch will allow you to do this with your iPhone as well.

(In fact, iOS 8 in combination with OS X Yosemite as a whole will allow you to do this on a greater level than before - "this" being using the right device for the job: using each device with intention. However, for the purpose of this post, I want to focus on Apple Watch, because I think it's more relevant to my point.)

The thing is: iPhone 6 won't be so inconvenient to take out of the pocket that it will necessitate Apple Watch. iPhone 5S and older models most certainly aren't inconvenient enough to necessitate Apple Watch; we've been taking them out of our pockets twice every minute since 2007. iPhone 6 Plus will be that inconvenient, however. So perhaps Apple Watch would do better in a world where iPhone 6 Plus is already out and common place.

But on the same note, perhaps iPhone 6 Plus cannot succeed until Apple Watch is available. People won't understand, won't get, the massive screen size until they don't have to use it all the time. I think that the massive 6 Plus will start to make sense and grow in adoption rate when people have the luxury of only taking the phone out when they intend to actually use it for something.

I don't know what the answer is, but we'll see what the market says when the numbers are out. Let me know what you think in the comments.

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